Real Exa search across 40+ campaign queries finds prospects. Publishers, content sites, job boards, and directories are filtered out. Articles get attributed to the real subject company.

A buyer-fit classifier scores each lead 0 to 100 against Finery's ICP: OTC desks, regulated brokers, payment providers, VASPs, treasury teams. Competitors and obvious accounts are downgraded.

One click pulls buyer-side contacts via Apollo: head of trading, treasury, liquidity, digital assets. Names, titles, LinkedIn, and email when public, attached straight to the lead dossier.

Only leads with at least 2 qualifying evidence points, an official source, a Finery-specific pain, and grade A or B reach the buyer-export bucket. Everything else routes to manual review or is blocked.